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  • 50% Click-Through Rates? Yes, You Can!

    Article

    CONTENT TYPE: Article | TOPIC: None

    You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email promotions.

  • Social Media Malware, Spam Up 70%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

  • 'Conversationalists' Climb Social Technographics Ladder

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

  • Mobile Coupons Attract Younger Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, according to a survey from Honeywell.

  • Facebook Emerges as News-Content Provider

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

  • HDTVs Could Reach 74% of Homes by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to nearly three out of four households (74%) in the US, according to a new study from ORC.

  • Americans Passionate About Music, OK With Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.

  • Twitter Reveals iPad Sentiment

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

  • Email Delivery: 20% Don't Reach Inboxes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.

  • Unclear ROI Impedes Mobile Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers and business professionals cite not knowing how to make a business case as their biggest impediment to executing a mobile marketing campaign, and 29% cite the lack of clear analytics to measure ROI, according to a survey from R2integrated.

  • Online Searches for Life Insurance Up 15%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.

  • Newspaper Sites Draw 37% of Web Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).

  • YouTube Top Business Topic of Jan. Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

  • Time Spent on Social Media Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

  • Top Haiti Relief Search Terms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top term, accounting for 12.16% of searches for the four weeks ended January 23, 2010, according to Hitwise Search Intelligence.

  • Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep them interested so they keep coming back?

  • Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers?

  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an otherwise watertight ship.

  • Five Ways to Create More Value in Your Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

  • Confidence in Corporate, Sales Messaging Weak

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions.