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  • Top 10 Tips for Using a Celebrity Spokesperson

    Article

    CONTENT TYPE: Article | TOPIC: None

    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson.

  • So You've Got Thousands of Social Media Followers. Big Deal.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.

  • Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line.

  • What Managers Look for in Content Marketing Hires

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.

  • Six Lessons From an Ambitious Content Marketing Project

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.

  • Top Trends in Content Marketing Hiring [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.

  • Which Social Networks Deliver the Most Engaged Users?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Digital Advertising Benchmarks: Performance Metrics by Format

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

  • The Complete A to Z Guide to Personal Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips to get you started.

  • How to Turn Negative Social Media Into a Positive

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned negative social media into positive PR.

  • #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby.

  • The State of Woman-Owned Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the National Association of Women Business Owners and Web.com.

  • Your Five-Point Mobile Marketing Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None

    With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014.

  • Eight Secrets of Success With LinkedIn PPC Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.

  • Mobile Sites of Most Top Web-Only Retailers Are Slow to Load

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report from The Search Agency.

  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.

  • Marketing Lessons From March Madness: Go Deep Young Team!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those that play as a cohesive unit.

  • B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI.

  • The 25 Most Powerful Corporate Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.