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  • Five SEO Tips for Global Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.

  • #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet connection crying this week.

  • 1Q14 Paid Search Trends: Bing's Growth Outpaces Google's

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search Agency.

  • Find the Right Imagery for Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.

  • Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways to make that combo work for your B2B organization.

  • Photo Posts Spark the Most Engagement on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.

  • Three Ways to Use Feedback Surveys to Maximize Business Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work with feedback surveys.

  • How to Use Mobile Technology to Improve Sales and Marketing Alignment

    Article

    CONTENT TYPE: Article | TOPIC: None

    The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's hope.

  • Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.

  • Retail: Digital Marketing Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant.

  • Intelligence by Variety: Where to Find and Access Big Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in your organization.

  • Three Email Marketing Improvement Challenges for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to try these program-level objectives.

  • 27% of SMBs Unaware of Marketing Tax Deduction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs.

  • Big Data: The Secret to Revenue Creation [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here are some ideas on how...

  • The State of SEO in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.

  • A Day's Worth of Business Information in the Age of Big Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.

  • #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream.

  • Scheduling Success: Why Your Meetings Are Interfering With Productivity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.

  • How Older Americans Are Using the Internet and Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and American Life Project.

  • Why the Future of Digital Marketing Is Pure PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.