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  • The Companies With the Best (and Worst) Customer Service Ratings

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.

  • Multichannel Marketing in E-Commerce: Critical Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.

  • Does Consumer Awareness Matter for B2B Brands?

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    CONTENT TYPE: Chart | TOPIC: None

    Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.

  • MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.

  • Five Components of Measuring Return on Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.

  • Eye-Tracking Study: How Consumers Use Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?

  • The Top 25 Marketing Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.

  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.

  • What Makes an Ad Go Viral Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.

  • A Day in the Life of a Marketer: Take Our Poll

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You could win a $100 Amazon gift card just for giving us a glimpse into what your day looks like as a marketer.

  • Improve Success by Adopting These Three KPI Categories

    Article

    CONTENT TYPE: Article | TOPIC: None

    Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in sports also apply to marketing.

  • #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)

  • Which Marketing Offers Motivate Travelers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward.

  • Four Steps to AdWords Call Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.

  • Eye-Tracking Study: How Recruiters View Resumes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by TheLadders.

  • Requiem for a Lead: How to Focus on the Most Important KPI

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.

  • Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.

  • Best-Practices for Selecting Content Marketing Software

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    CONTENT TYPE: Chart | TOPIC: None

    Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?

  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • How Mobile Readers Interact With Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.