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  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. Skim to stay up to speed.

  • The Evolution of SEO? Customer Experiences as Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline.

  • What Makes an Employee Management Material?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.

  • Humanize Your Brand Messages With Mindset Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.

  • Five Key Metrics You Need to Create a Customer-Centric Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.

  • The Best Social Networks for Engaging Event Attendees

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.

  • Presto, Extendo: If Only Brand Extensions Were That Easy!

    Article

    CONTENT TYPE: Article | TOPIC: None

    So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy.

  • Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.

  • Twitter Benchmarks for Brand Accounts: 4Q14

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured.

  • Six Content Marketing Myths—Busted

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.

  • How Aligned Are B2B Marketing and Sales Teams?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

  • 12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.

  • Fifty Shades of Branding [Slide Show]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this workplace-appropriate slide show by WebDAM, you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve.

  • A Marketer's View: An 11-Step Plan for Launching Your Startup

    Article

    CONTENT TYPE: Article | TOPIC: None

    Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these 11 steps first.

  • #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right in time for Valentine's Day. Skim to stay in step!

  • Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a report from Offers.com.

  • Eight Tips to Help Woman Marketers Better Market Themselves

    Article

    CONTENT TYPE: Article | TOPIC: None

    Clearly, women are attracted to marketing—and, very often, they're good at it. So why are there so few women at senior marketing levels? These tips from top woman marketers can help all of us market ourselves.

  • The Perfect Pinterest Formula for Growing Your Following

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every day, but you can still make yours stand out.

  • How the Big 4 Social Platforms Differ: Members vs. Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook has the most global members of any social network but YouTube has the most monthly visitors, according to a recent report from Global Web Index.