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  • Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it.

  • Four Steps to Maximizing Customer Lifetime Value

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and easily—and profitably.

  • Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.

  • How Salespeople Improve Their Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.

  • How to Harness the 'Testimonial Economy' in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan.

  • Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best.

  • What Differentiates High-Performing Marketing Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce.

  • #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!

  • Five Keys to Improving Your Influencer Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign.

  • How Millennials Are Changing the Shopping Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that.

  • The Remarkable Reach of Traditional Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

  • Seven Content Types That Will Increase Leads and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.

  • Video Content and Its Role in the Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel.

  • Are Americans Ever Free From Work Email? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.

  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.

  • Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.

  • The Marketing and Advertising Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!

  • Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.