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  • Seven Top Event Registration Tips for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.

  • The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you more in the long run. So how do you choose?

  • Artificial Intelligence: A Detailed Overview [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.

  • Do Marketers Take Enough Creative Risks?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.

  • LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.

  • The State of Marketing Automation in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.

  • Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Five Keys to Building Better Buyer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.

  • How to Be Happier at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on how to be happier at work.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • How Much Does a Video Cost to Produce? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.

  • Is the Fight Against Bot Ad Fraud Succeeding?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA).

  • Amazing Marketing Writing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Writing

    If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • Seven Ways to Boost Your ABM Success: Advice From Seven Experts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    There's a reason account-based marketing is exploding in popularity among B2B marketers. It's because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts.

  • The Top Characteristics of Successful SMB Leaders

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Five Steps to Going Agile and Producing Better Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

  • How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?