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  • Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • The Future of B2B Marketing: Better Timing, More Respect

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • 12 Work-From-Home Productivity Hacks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches.

  • The State of Sales Coaching

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA.

  • Three Metrics for Measuring PR Campaign and Marcomms Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.

  • Seven Marketing Automation Campaigns That Should Get You Promoted

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • Webinar Benchmarks: Promotion and Attendance Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • Not All Is Lost: Third-Party Cookies Remain... for Now

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.

  • The Three Pillars of Positive Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars.

  • Marketing Jobs in 2021: Location and Salary Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research from LinkedIn Marketing Solutions.

  • Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.

  • Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.

  • How to Hire a Marketing Agency and Build a Productive Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Do Salespeople Feel Underappreciated?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

  • Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • The Value of a Traditional Marketing Mindset in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.

  • Entertaining or Excessive? People's Perceptions of Various Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.