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  • How Confident Are Senior Marketers in Their Capabilities?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

  • The Power of Nostalgia Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work so well and gives examples of it in action.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.

  • Google vs. Social Media Algorithms: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

  • Is B2B TikTok Right for Your Business? Three Questions to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

  • Researching Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

  • Four Ways Marketing and PR Can Drive Business Success Together

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

  • Four Ways Marketers Can Increase Their Productivity

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

  • The Pros and Cons of Printed Marketing Materials

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.

  • The Political Gap Between PR Pros and the US Population

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

  • The Email List Segments You Should Focus On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • Customer Marketing: The Key to Surviving the Economic Downturn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

  • How to Increase Customer Referrals

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article.

  • Industry Foresight: Forecasting the Future of Your Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?

  • Supercharge Your Strategy With Content Syndication

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.

  • How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.

  • The Ultimate Checklist of What Every Website Needs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors.

  • First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.

  • How to Use Positioning Frameworks to Build Powerful Messaging

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.