FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.

  • Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?

  • Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.

  • Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It's time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. Sponsored by Act-On.

  • Join Kenda Macdonald for List Building, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning to help you build a healthy, engaged list.

  • No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.

  • MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

  • Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.

  • Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • Join Kenda Macdonald for Lead Magnets: the first in our Working Webinar Summer Series. You'll create your own lead magnet strategy (workbook included) so you can attract your ideal customers.

  • Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.