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  • Five Simple Programmatic Strategies to Drive More Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting our brands is digital advertising—including programmatic. And it doesn't have to be complicated.

  • Why You Need to Create Accessible Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.

  • How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research from NewsCred and Sirkin Research.

  • What Top-Performing Sales Negotiators Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.

  • Five Ways to Supercharge Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.

  • How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's never been easier to monitor what's being said in traditional and social media about companies, brands, individuals. But it's also never been more complicated: There are dozens of platforms, and they make all kinds of claims. Here's what you need to know when evaluating media monitoring services.

  • Three Effective Ways to Stay Agile and Relevant in Trying Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The instability created by the pandemic makes it tricky to simultaneously navigate brands' most pressing and longer-term needs. But one thing is clear: It's more important than ever for Marketing to stay agile, relevant, and ready to adapt—if necessary again and again. Here are a few emerging best-practices.

  • Marketers' Muddy Waters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's been nearly 40 days and 40 nights since the US got serious about acknowledging and responding to COVID-19. Like everyone else, marketers have been overwhelmed. The floodwaters surrounding us may be muddy now, but as the currents calm the sediment will settle. Then what?

  • Marketing and CX During a National Emergency: Getting Real About Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer centricity.

  • 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.

  • Relax, Release, Realign: The Art of Mindful Living

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.

  • Brand Relevance: How to Identify Untapped Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your brand relevant to the various audiences—customers, influencers, the media—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it?

  • Managers: How Not to Lose the War Even as You Win the Battles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles—and in the process they lost their wars. So, how can you win your wars?

  • 10 B2B Tech Categories Gaining Interest Because of COVID-19

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according to recent research from TrustRadius.

  • What Makes a Best-in-Class Email Marketer? These Six Things.

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different.

  • Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers know that marketing initiatives can take months before achieving ROI. Clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These five tactics will help set lead-gen expectations.

  • Agile Marketing 201: Creating Persistent Teams

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • Advertising During the COVID-19 Outbreak: What Audiences Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly.

  • Your Golden Ticket of Marketing (Hint: It's Not Your Website)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results.