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  • How AI Is Impacting Market Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.

  • How to Prepare for Generative AI in Organic SEO

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Search engines are exploring how AI can improve search results and user experience—but what does that mean for your SEO efforts? Join data and SEO expert Janet Driscoll Miller to learn the latest about how generative AI is impacting organic search and how to prepare for the evolutions to come.

  • How to Identify and Create More Great Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

  • Work Trends for 2024: Talent Shortages and AI Upskilling

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

  • The 20 Most Mispronounced Brands Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

  • AI Can Do Hard Things for You (Like Forecasting Future Success)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

  • It's Time to Reimagine How You Run Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.

  • Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

  • 20 Great Content Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.

  • Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

  • Three Market Penetration Tactics That Boost Sales and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.

  • Global Ad Spend Trends: Meta Set to Overtake Linear TV

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.

  • How to Use Visual Storytelling in Marketing to Gain Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

  • How Different Generations Feel About AI-Powered CX Bots

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

  • The Evolution of Marketing From Product-Centric to Human-First [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

  • Lead Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

  • From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and builds your bottom line. Sponsored by Canto.

  • From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

  • The Rise of Virtual Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.