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  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.

  • Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

  • The Who, What, When, and Why of Intent Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    Unlock ABM success with customer intent data! Answering the Who, What, When, and Why of leads gives you the keys to reading buyer intent signals. Discover how to read those signals, capitalize on the moment, and generate tangible results with ABM. Sponsored by ZoomInfo.

  • Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.

  • The 10 Biggest Emerging Global Risks According to Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

  • Why Employees Are Hesitant to Ask for a Raise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

  • The Attention Economy: How Time Affects Your B2B Marketing Efforts | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.

  • PR and Its Importance in B2B Marketing: A Brief History

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

  • AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.

  • How to Create a Social Media Content Calendar in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

  • Seven Tactics Marketers Can Learn From IKEA [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?

  • The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.

  • Selling in a Recession: Challenges and Training Opportunities

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

  • The Importance of 'Dark' Social Media for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

  • Creative Automation: Driving Transformation for Efficient Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.

  • How to Design Surveys to Make Better Business Decisions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.

  • How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

  • What Makes B2B Influencer Marketing Programs Successful

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

  • Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques.