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  • Small Businesses to Use Mobile for Event Marketing in 2013

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    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing.

  • LinkedIn an Influential Force in IT Purchasing Process

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to studies from Forrester Consulting and Research Now. Moreover, LinkedIn has become an influential resource across the entire IT decision-making process, the research found.

  • Eight Tips for a Safe and Profitable Black Friday Retail Checkout Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Retailers are planning now to deal with the oncoming consumer-oriented buying frenzy that is Black Friday. Here are eight tips for retailers on preparing a checkout line for the crowds and excitement of an event filled with great opportunity—and great risk.

  • Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis.

  • Five Ways to Get Speaking Engagements to Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find opportunities. Here are five ways to get speaking engagements that market your business.

  • 2013 B2C Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: None

    Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.

  • From Content to Lead to Handoff: Inbound Marketing in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so that when people come looking, they find you. But that's just the beginning...

  • Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach to social engagement in 2012, and most have recorded static or falling engagement activity levels, according to a report released today by ComBlu.

  • Humanizing the Web With Personalization 2.0: Three Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right content to the right person at the right time on the right device, using the right channel, published on the right platform.

  • Smartphones and Tablets Essential for Holiday Shopping

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist with other shopping tasks, according to a new survey from Prosper Mobile Insights.

  • Make the Most of Holiday Marketing: Five Things Online Retailers Should Do Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to boost sales online? And how do you keep shoppers coming back when the holidays are over?

  • Nine Steps to Better Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach that works particularly well for SaaS businesses—and can be applied in other industries.

  • Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android

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    CONTENT TYPE: Chart | TOPIC: None

    For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the comScore MobiLens service.

  • Get More Green on Black Friday, Compliments of Remarketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce dollars without weighing down inboxes. You can send fewer emails yet achieve greater impact.

  • 'Native' Ads May Damage Brand Perceptions

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    CONTENT TYPE: Chart | TOPIC: None

    "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix.

  • Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero."

  • Customer Experiences and the Theory of Relativity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.

  • Small Businesses Stepping Up Social Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, according to a survey from VerticalResponse.

  • Your E-Commerce Guide to Election Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic.

  • Five Marketing Decisions Social Media Should Be Shaping

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.