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  • Five Online Marketing Metrics You Should Monitor Every Day

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here are five online marketing metrics you should be looking at every day.

  • Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.

  • How Facebook, Twitter, and Pinterest Sharing Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.

  • Three Gaffes to Avoid in Marketing Content and Public Speaking

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them to avoid.

  • Summer Forecast for Millennials: More Work, Less Fun [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked how they expect this summer to compare with last year's, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to a recent report.

  • Increasing Marketing's Relevance to the Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The results of the 11th annual Marketing Performance Management Survey are out. Find out about the key findings in this infographic.

  • Poll: Choose Your Social Network

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing is full of choices, so let's have some fun with the social platforms of choice: What social media outpost works best your brand? And which do you love to use personally? And which would you choke, if you could?

  • Seven Things Marketers Need to Know About iOS7

    Article

    CONTENT TYPE: Article | TOPIC: None

    Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how.

  • What's the Value of Being the Top Google Search Result?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report.

  • The Google Graveyard: A Resting Place for Great Ideas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit existence. Here's a look at other great Google products that didn't last.

  • #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. Skim for social liberation.

  • Seven Tools to Monitor and Promote Your Personal Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand.

  • Five Ways to Boost Attendee Engagement at Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.

  • Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.

  • Which Emails Get Rescued From Spam Folders

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return Path.

  • What's New With the New Rules of Marketing and PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing.

  • B2B Buyers: Traits by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.

  • How Much Bloggers Charge to Publish Sponsored Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.

  • 10 Marketing Lessons I Learned From the Israeli Army

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.

  • What Top Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.