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  • Five Ways Marketing Can Manage Its Digital Content Assets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways you can manage media assets while keeping the focus on telling your story.

  • Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making the change at your organization.

  • Marketers Embracing Multichannel and Behavioral Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Moreover, only 7% of marketers have no plans to implement mutichannel strategies, according to a recent report.

  • Meet the World's Greatest Social Media Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.

  • Video Statistics: The Marketer's Summary [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business.

  • How Marketers Are Approaching Mobile in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over 60% of marketers integrate mobile into their marketing mix, and nearly half (47.8%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report.

  • Mark Twain's 10-Sentence Course on Branding and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.

  • Email and Search Deliver More Customers Than Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a recent report.

  • Cats and Bacon: Why They Continue to Go Viral Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the startling popularity of cats and bacon and how marketers can harness that popularity.

  • #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... nirvana?

  • How to Use Visual QR Codes to Increase Customer Engagement 25%

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that problem is engagement.

  • Holiday Email Campaigns: Global Trends and Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate those from standard mailings, according to a recent report.

  • Four Marketing Rules We've Learned From Zombies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, those lessons include some worthwhile marketing tactics.

  • Do Computers Know Your Customers Better Than You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer communication, it seems a computer just might, in many instances.

  • How Consumers Use Local Search on Their Mobile Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study.

  • Five Ways Improv Comedy Made Me a Better Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    By day, I am a marketing manager, and I truly enjoy what I do. By night, I am a comedian. The basic principles of improvisational comedy have proved useful not only in marketing but also in other areas of my professional life.

  • Five Online Marketing Metrics You Should Monitor Every Day

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here are five online marketing metrics you should be looking at every day.

  • Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.

  • How Facebook, Twitter, and Pinterest Sharing Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.

  • Three Gaffes to Avoid in Marketing Content and Public Speaking

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them to avoid.