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How Fortune 500 Companies Engage Job Seekers on Twitter

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report from Software Advice.
Six Practical Tips for an Integrated Content Strategy

Article

CONTENT TYPE: Article | TOPIC: None

With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Writing

Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
Email Opens, Conversions, and Read Times by Device Type

Chart

CONTENT TYPE: Chart | TOPIC: None

Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.
Six Steps for Turning Competitors Into Allies

Article

CONTENT TYPE: Article | TOPIC: None

Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.
The Most Effective Social Networks for Marketing a Business in 2015

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.
Social Media Is the Best Marketer for Your Events [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.
SEO Spotlight: Five Strategies to Take You Through to 2016

Article

CONTENT TYPE: Article | TOPIC: None

Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
#SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
How Influential Are Mobile App Star Ratings?

Chart

CONTENT TYPE: Chart | TOPIC: None

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive.
Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)

Article

CONTENT TYPE: Article | TOPIC: None

You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
Eight Ways to Improve Your Search Engine Rankings

Article

CONTENT TYPE: Article | TOPIC: None

The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
The Top 30 Global Media Owners

Chart

CONTENT TYPE: Chart | TOPIC: None

Google is the world's largest media company by revenue in 2015, according to a recent report from ZenithOptimedia.
From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: None

Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
Take Your Influence and Credibility to the High Board: Diving Into Change

Article

CONTENT TYPE: Article | TOPIC: None

Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem.
How Small Businesses Are Using Social Media [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
The Rise of Marketing Automation [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity.
Four Tips for Turning Employees Into Strategic Content Creators

Article

CONTENT TYPE: Article | TOPIC: None

A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
Visual Marketing: Top Tactics and Challenges

Chart

CONTENT TYPE: Chart | TOPIC: None

Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.

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How Fortune 500 Companies Engage Job Seekers on Twitter

Six Practical Tips for an Integrated Content Strategy

Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]

Email Opens, Conversions, and Read Times by Device Type

Six Steps for Turning Competitors Into Allies

The Most Effective Social Networks for Marketing a Business in 2015

Social Media Is the Best Marketer for Your Events [Infographic]

SEO Spotlight: Five Strategies to Take You Through to 2016

#SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup

How Influential Are Mobile App Star Ratings?

Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)

Eight Ways to Improve Your Search Engine Rankings

The Top 30 Global Media Owners

From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]

Take Your Influence and Credibility to the High Board: Diving Into Change

How Small Businesses Are Using Social Media [Infographic]

The Rise of Marketing Automation [Infographic]

Four Tips for Turning Employees Into Strategic Content Creators

Visual Marketing: Top Tactics and Challenges