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  • Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • B2B Marketing Budgets in 2025: Spend and Priority Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

  • Seven Tips for Running a Successful PR Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

  • We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

  • Clear the Way With UX Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

  • The Impact of Privacy Laws on Digital Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

  • 10 Ways Humans Can Get More From LinkedIn Using ChatGPT

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • What Motivates B2B Buyers to Share Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

  • How Social Media Is Impacting Gen Z's Mental Health [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • Navigating AI Adoption and Use in Marketing: A Strategic Approach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • How AI Is Revolutionizing Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • Top Marketing Automation Tools: A Brief Comparison

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

  • The State of Salesforce's App Marketplace in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

  • 7 Captivating B2B Copy Tips You Can Learn From Infomercials

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • Five Brands Acing Social With Their Own Spin on Cultural Moments

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • The Rapid Growth of Spotify as an Advertising Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • How Inflation Has Affected SMBs in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • The 40 Brands US Customers Are Most Loyal To [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.