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CONTENT TYPE: Article | TOPIC: Writing

There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?

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If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.

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You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

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Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk.

CONTENT TYPE: Article | TOPIC: Writing

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.

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Jared takes on some big questions: How should your web site be organized? Does order matter? What can you leave out and can you leave in? Listen up: Here is some real data to back up some very good points.

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Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?

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Better sales through chemistry. That's right. By understanding chemical reactions you can deeply imbed messages in your customer's minds.

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No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.

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It's hard enough to sell in this economy, isn't it? That's especially true when you need to battle age-old IT sales myths.

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More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you should know about?

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The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter?

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Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.

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Branding is not just a way to make companies or products more profitable. You can make youself successful too, if you follow these key ideas.

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The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.

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Marketing decisions are often made out of habit, or are based on blind faith or boredom. Success is often equally fuzzy. Why bother asking for success if you don't know what it means?

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Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic.

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It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial.