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  • Asking the Right Question

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.

  • Smart Marketing For Emerging Businesses

    Article

    CONTENT TYPE: Article | TOPIC: None

    ntrepreneurial companies face a host of unique challenges as they try to establish themselves: low or no awareness in the marketplace; frequent changes in business direction; razor-thin budgets.

  • How to Addict Your Audience to Your PowerPoint

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

  • Understanding Financial Value Creation

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded.

  • How to Turn an Email Marketing Disaster Into Profit

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you had an email fiasco where everything went totally wrong?

  • Mobile Marketing – R U up 4 it?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about.

  • The Positioning of Pauline

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her.

  • Why CRM Wastes Customers’ Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.

  • Not Everything That Can Be Counted Counts

    Article

    CONTENT TYPE: Article | TOPIC: None

    hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company measures "success."

  • Outside The Box

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always.

  • Integrate Design to Create Brand Harmony

    Article

    CONTENT TYPE: Article | TOPIC: None

    n all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.

  • Why Do We Need a Marketing Plan Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side.

  • Speaking Up: Using Audio on a Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Audio can enhance a user’s experience on your site.

  • Case Studies: Real Life, Real Answers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here’s how to write a case study and see it through to publication.

  • Notes on Encouragement

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.

  • Creating Customer Communities: A Surgical Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizations that create customer communities tend to create communities of evangelists.

  • ROI: Friend or Foe?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.

  • Why We Need Strong Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes a company great? Truly great? What makes for a company that acts like a great leader?

  • Is Branding Dead?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The question raises ire in all but the most sanguine marketer.

  • What’s Your Excellence?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.