FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • SMB Owners' Top Priorities for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.

  • How to Prevent Churn and Retain Customers of Online Services

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

  • America's Relationship With Work Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail.

  • Seven Ways to Stand Out in, and Benefit From, the Experience Economy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

  • How Our Brain Processes Different Kinds of Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To get the best responses to your content marketing efforts, make use of the way the human brain processes information.

  • Video Viewing on Social Networks: Trends and Consumer Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

  • Why Instagram Matters to Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.

  • 3Q16 Email Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

  • Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

  • #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...

  • Global Advertising Forecast for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to recent research from GroupM.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • Email Marketing Automation Tips for This Holiday Season

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

  • B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.

  • Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

  • 2016 Yearend Episode: Memorable Holiday Marketing Campaigns

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

  • How B2B Companies Are Using Marketing Automation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.

  • Seven Tips for Creating Effective Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.