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  • Why E-Reader Brands Love (Social) Moms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Tool Identifies Top Influencers Based on Topic Area, Keywords

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.

  • Online Video Ad Effectiveness Rivals TV's, Budgets Shifting

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    CONTENT TYPE: Chart | TOPIC: None

    Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television, according to a survey from BrightRoll.

  • Thirty Ideas to Help You Tackle Blogger's Block

    Article

    CONTENT TYPE: Article | TOPIC: None

    A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.

  • Social Media Ad Spend to Reach $8.3 Billion by 2015

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    CONTENT TYPE: Chart | TOPIC: None

    Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Five Steps to Optimized New-Business Prospecting Lists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.

  • Content Fuels Social Media Interaction

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    CONTENT TYPE: Chart | TOPIC: None

    Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Six Key Questions (and Answers!) About B2B Mobile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences.

  • Forrester: B2B Marketing Budgets Up 6.7% in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    After several years of making cuts, B2B marketing leaders are increasing their budgets 6.7% in 2011 over 2010 levels, with tech-services companies driving much of the expansion, according to a report by Forrester Research.

  • Social-Media-Phobes: Put Out a Contract on 'Em!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • LinkedIn Report: What's in a (CEO's) Name?

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    CONTENT TYPE: Chart | TOPIC: None

    Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • What Dealing With Inconsiderate Prospects Has Taught Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.

  • Can Geolocation Apps Win Over Smartphone Users?

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    CONTENT TYPE: Chart | TOPIC: None

    Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse.

  • Marketing to Motivate: The Secret of Intrinsic Rewards

    Article

    CONTENT TYPE: Article | TOPIC: None

    If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to intrinsic rewards than extrinsic rewards.

  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.

  • Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Top 50 Websites: FoxNews, BuzzMedia Join Ranking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in March 2011 with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million, according to comScore Media Metrix service. FoxNews.com (ranked No. 41) joined the top 50 ranking for the first time in March, as did Time Warner (No. 49) and BuzzMedia (No. 50).

  • Three Steps to Generating Higher ROI From Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.

  • Leads via LinkedIn Groups Most Likely to Convert

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.