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  • Twitter Stats: Photo-Sharing Tweets; Search Queries

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images each day, according to a study by Sysomos.

  • Work With Passion: Lessons From a Successful Hollywood Screenwriter

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.

  • Social Media Popular as TV, Movies Lose Appeal

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

  • Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.

  • Privacy Concerns Erode Social Media User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • Email Subscriber Engagement Checklist: Six Tips to Keep Handy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.

  • Smartphones Preferred Over Computers for Web Access

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."

  • How an Unhappy Customer Can (Paradoxically) Help Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.

  • Top Media Sites, Blogs, Reaching Mobile Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo.

  • Analyze This: Marketers Must Focus on Analytics to Increase Their Value

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.

  • 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has confirmed.

  • Real-Time Marketing: How Today's Marketers Are Deploying New Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.

  • Shoppers Buying Less Impulsively Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • How to Use Customer Experience to Differentiate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.

  • Online Ad Targeting: Who's Most Likely to Act?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on ads.

  • How to Hire a Chief Content Officer: 11 Key Traits

    Article

    CONTENT TYPE: Article | TOPIC: None

    What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.

  • Top 50 Websites: CareerBuilder Joins Ranking, Netflix Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in April 2011 with 187.4 million visitors, followed by Microsoft Sites with 178.9 million and Google Sites with 175.9 million, according to comScore Media Metrix service. CareerBuilder captured a spot on the top 50 ranking for the first time in April, at No. 43, while Netflix jumped six spots to No. 36, attracting 28.6 million visitors during the month.

  • The Convergence of Search and Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.

  • Two-thirds of Enterprises to Deploy iPads, Tablets by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that adoption, according to a survey from Model Metrics.

  • Snow White and the Seven Online Marketing Sins

    Article

    CONTENT TYPE: Article | TOPIC: None

    If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.