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  • Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.

  • Facebook: Brands Should Target Friends of Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • Case Study: How One Company More Than Doubled Customer Referrals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.

  • Brands and Social Media: The Rise of Social Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.

  • A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zero

    Article

    CONTENT TYPE: Article | TOPIC: None

    One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.

  • IT Pros Value Thought-Leadership Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics.

  • Seven Tips for More-Profitable Direct Mail in Today's Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.

  • Politics and Social Media: Capitol Hill Connects With Constituents

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from the Congressional Management Foundation (CMF).

  • Forrester: Why Tablet Commerce May Beat Out Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly over the same period, offering consumers a portable yet highly engaging shopping experience, according to a new report by Forrester Research in partnership with Bizrate Insights.

  • Human vs. Machine: Clash of the Translation Titans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.

  • Use of Video-Sharing Sites on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage points from the 66% who did so a year earlier, according to a new report by Pew Research.

  • Online Marketing Judo: How to Convince Influencers to Help You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.

  • Social Media in Canada: Likes, Follows Sway Brand Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, according to a survey from Ipsos.

  • Get 'Em While They're Hot: Six Ways to Maximize Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.

  • Top 50 Websites: Google Nabs Top Spot From Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites with 173.6 million, according to comScore Media Metrix service. Amazon Sites jumped one spot to rank at No. 6 with 95.8 million visitors, while Twitter, which had joined the top 50 ranking in February 2011, jumped nine spots to No. 37 with 30.6 million.

  • How and Why Email Marketers Should Integrate Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.

  • Social Media Gets Mixed Reviews From Small Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however.

  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.

  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.