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  • The Most Important Elements of a B2B Multichannel Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • Four Steps Marketers Can Take to Drive Growth During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.

  • How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?

  • Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • Six Email Marketing Trends in 2022

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

  • How to Cultivate Curiosity Throughout Your Career [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.

  • Attract and Engage: Content Planning

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Creating an effective content plan is all about understanding and catering to the buyer's awareness stages—unaware, problem aware, solution aware, product aware, and most aware. This lesson digs into each awareness stage and how to use them when planning your attract and engage content. (This lesson includes a worksheet listed under "Supplementary Resources.")

  • Meh on the Metaverse: How Americans Feel About Virtual Worlds

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • How to Budget for Your Brand Strategy in 2023

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

  • The State of Advertising Media Talent in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • Four Ways to Improve Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

  • Performance Marketing: How to Do More With What You Already Have

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • 12 Reasons User-Generated Content Is Important for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

  • Global Ad Spend Forecast for 2023: A Slowdown Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • Four B2B Event Marketing Takeaways From TikTok

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.