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  • AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

  • B2B Tech Marketers' Budget Expectations for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • How to Optimize Your Business's LinkedIn Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider.

  • Navigating the Marketing AI Landscape of 2025: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move into 2025, the marketing landscape will be shaped by four trends.

  • Martech 2024: Three Trend Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • Four B2B Content Types and When to Use Them in the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

  • The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?

  • CreAItion: Using Artificial Creative Intelligence in Marketing Design

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI is democratizing design. Today, non-designer marketers can use AI to generate graphics and layouts—and designers can work faster than ever. Jared Williams (AI Consultant at Campfire Glow) shares how to apply generative AI-based design to your projects, improving design operations efficiency.

  • The Business Outlook for Marketing Agencies in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

  • Nine Rebranding Myths and Misconceptions Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

  • Revolutionizing B2B Brand Monitoring With AI-Powered Insights | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.

  • How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

  • The Top Factors Associated With High Search Rankings [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis.

  • Do Marketers Tell Stakeholders When They Use AI to Create Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

  • Ethical Marketing Practices for Businesses of All Sizes

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

  • How to Navigate Transformative Trends and Power Your Data-Driven Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • Evergreen Content: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.

  • How to Scale Your Paid Search Ads: The Dual-Axis Framework

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • Choosing the Right AI Tools

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.

  • Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.