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  • 7 Back-to-School Must-Reads for the Business Bookworm

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Beth Harte shares her summer reading, including books on reputation, measurement, branding, social media, customer-centric business, and tribes.

  • Seven Simple Ways You Can Strengthen Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and how to get results.

  • Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty programs with business goals.

  • Search and Email Still Rule the Web, but Social Networking Rising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.

  • 3 Ways to Improve Marketing & Sales Alignment

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Kathy Rizzo discusses how to improve the alignment of your sales and marketing teams by jointly defining success, getting input during campaign development, and having regular feedback meetings.

  • Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.

  • Digitally Savviest Magazine Brands: Time, People, Self

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to the newly launched L2 ThinkTank Digital IQ Index, which measures and ranks the digital competence of magazine brands.

  • Has Personalized Filtering Gone Too Far?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the importance of algorithms but warns about the dangers of too much personalization when presenting information to users.

  • Stop Making Presentations! How PowerPoint Ruined the US Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.

  • Google+ on Track to Become No. 2 Social Site in US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the US by mid-2012, according to a study by YouGov.

  • Heroic Acts of Retailism: An Opportunity Wasted?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Shelley Ryan shares a fantastic experience at Chico's & how the video she used to express her gratitude created more buzz. If only Chico had participated in the online conversation, too!

  • The Five Rules of Great Radio: Rule 1 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    This article and video are the second in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally.

  • How to Build Your Own Customized B2B Prospecting Lists for Free

    Article

    CONTENT TYPE: Article | TOPIC: None

    A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing campaigns.

  • LinkedIn Audiences Highly Engaged, Active in Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42.

  • 7 Ways for Marketers to Maximize Google+ Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.

  • CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Way

    Article

    CONTENT TYPE: Article | TOPIC: None

    Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.

  • Ads More Effective on Tablets Than on E-readers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study by GfK MRI Starch Advertising Research, which explores how digital magazine readers respond to ads on the two platforms.

  • 3 Tips to Get the Baby Boomers to Love Ya

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Paul Prisco discusses how to best reach the baby boomers by offering senior-friendly packaging, type sizes, and icons.

  • Digital Loyalty Strategy in a New Landscape, Part 2 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and understanding the role of loyalty in interaction between customers and brands.

  • Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Types

    Article

    CONTENT TYPE: Article | TOPIC: None

    Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.