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  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.

  • How to Bridge the Marketing-Staffing Gap

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do companies have to get all the work done and drive business growth?

  • Social Media Popularity Skyrockets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago.

  • Bada-Bing! Microsoft Scores Search Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports.

  • Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced this week.

  • Google's Secret Weapon: Chrome OS for PCs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be."

  • Americans Getting Entertainment News Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 55 million Americans (some 28% of US Internet users) visited an entertainment news site in May 2009—a 7% increase from a year earlier—with omg! and TMZ the leading sites in terms of unique visitors and video views.

  • Three Ways Healthcare Brands Can Leverage Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will win their respect and loyalty, their adherence and behaviors will change to improve their overall health, and the financial bottom lines of healthcare brands will strengthen. Everybody wins. Here are three steps to ensure health care isn't left behind in the social-media sphere.

  • The Customer Lens: An Approach to Customer Touch-Point Analysis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies take the time to look at their own business practices comprehensively through the lens of their customers to understand how they measure up to their customers' needs and expectations. Does each customer interaction live up to the brand experience that the company is trying to create? Are you providing a more consistent and relevant customer experience than your competitors are? Which interactions are the most powerful for creating customer loyalty?

  • Social Media 101: Use Twitter to Attract Prospects and Engage Customers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably the best place to test the social-media waters to see if it is right for your company.

  • You Had Me at 'Recession-Proof': The Hispanic Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market effectively?

  • Execs: Need to Overhaul Risk Management

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to improve business results, according to results of an Accenture study released today.

  • McCafé? McProfits!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Looks like the recent $100 million ad blitz for the McCafé seems to be working. The McDonald's experiment in the specialty coffee arena may now have bumped Dunkin' Donuts from the No. 2 spot. But how?

  • Talk to Me: 10 Tips for Translating PR Results Into the Language of Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business.

  • Case Story: Boosting Email-Subscriber Satisfaction

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.

  • Five Tips for Small B2B Companies That Depend on Big Channel Partners

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such as Citrix and VMware off the ground is to align closely with a major partner. Building a strong channel, even with just one or two partners, can be much more effective and easier to leverage than trying to develop your own sales team and customer relationships. The following five tips can help B2B companies maintain strong channel partnerships.

  • Three Essential Market-Research Methods in an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to know those things. But relying solely on such information to connect with customers is like trying to strike up a conversation with a cardboard cutout. It just isn't enough.

  • iPhone Tops Blackberry in Smartphone Loyalty

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 4 in 10 Blackberry and other smartphone users (38%) would switch to Apple's iPhone as their next smartphone purchase, but only 14% of non-Blackberry smartphone users would switch to a Blackberry.

  • Ten Essentials of Software-as-a-Service Solution Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are 10 essentials of software-as-a-service (SaaS) solution marketing.

  • Five Top Tips on How to Write More-Effective PPC Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and a destination landing page. So while you may have some wonderful things to say about your products or services, your PPC ad is not the place to try to cram your latest sales message into 95 characters.