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  • Firm Sells Facebook Friends to Advertisers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

  • Top 10 Online-Trading Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.

  • US Ad Expenditures Down 14.3% in 1H09

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

  • Industry Reputations Take a Beating

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    CONTENT TYPE: Chart | TOPIC: None

    The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.

  • Image-Based Ad Impressions by Industry, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen.

  • Social Networks Deliver 21% of Ad Impressions

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    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

  • Top 10 Current Events & News Destinations, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo News led the way among online current events and global news destinations in July, followed by the CNN's and MSNBC's digital networks, according to Nielsen NetView data.

  • Facebook Hits 300 Million User Mark

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

  • Facebook: Great Growth, Big Gaps

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

  • WoM Marketing Still Growing, but More Slowly

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments.

  • Adobe to Buy Omniture for $1.8 Billion

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    CONTENT TYPE: Infographic | TOPIC: None

    Adobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe.

  • Video Consumption, Multitasking Continue to Rise

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    CONTENT TYPE: Chart | TOPIC: None

    The number of Americans watching mobile video jumped 70% from 2Q08 to 2Q09, and TV viewership increased slightly in the same period. Moreover, 57% of consumers at least once a month watch TV and go online simultaneously.

  • Top 15 Travel Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Map sites led the way among the top online travel properties in July, namely Google Maps and erstwhile category leader Mapquest, followed by travel-planning sites Expedia and TripAdvisor, according to Hitwise.

  • How Social Is Socially Acceptable in Email?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too much, but integrating no social activity is a big miss, how do you decide which networks to include in your email marketing?

  • Setting Performance Targets: The Ins and Outs in 10 Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs to be stronger and clearer.

  • Trust Agents: The New Digital Natives

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.

  • Cures for Eight Common Small-Marketing-Firm Ailments

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments will help ensure that your company doesn't fall into the "too small" trap.

  • Dramatic Rise in TV Show, Movie Streaming

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    CONTENT TYPE: Chart | TOPIC: None

    Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.

  • Top 15 Shopping and Classifieds Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The triumvirate of eBay, Amazon.com, and Craigslist sat atop the shopping and classifieds website rankings, with eBay clearly the leader, according to Hitwise data.

  • Kids Influence Back-to-School Buys

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    CONTENT TYPE: Chart | TOPIC: None

    A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.