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Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey conducted by comScore on behalf of the Newspaper Association of America.

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The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study from the University of Massachusetts at Dartmouth.

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January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore.

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Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in the top 50 of natural search results, according to research from Conductor.

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Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner.

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Nine in ten (92%) parents with a child under age 25 say families should be able to choose from a variety of lenders to finance their children's college education, according to a survey from Ipsos Public Affairs.

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Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a study from Sysomos.

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Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year, according to a new survey from Merkle.

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Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat.

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The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.

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Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

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The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics.

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A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet.

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Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

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Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at no cost elsewhere, according to a survey from Nielsen.