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Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with this example.

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But what are they, and can you tell when you have identified a customer benefit?

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Here is the process of proper marketing in three steps

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Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.

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The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype.

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The results of a recent study, flashing across the Internet and reported by the news media, says the more we use the Internet, the less time we spend with real human beings. The implication is obvious - or is it?

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It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective strategy, you'll be floating aimlessly in the vast ocean of mediocrity without a clue about who you are looking for, what they want, or what they will respond to.

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Why is corporate Internet branding so important? The simple fact is that your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors.

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Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers.

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As competition continues to increase, businesses are forced to find new and innovative ways of creating and keeping new customers. Loyalty means profitability.

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Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships with your customers and potential customers.

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The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the development of a business, but also in fostering future business successes.

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At MarketingProfs, our goal is to provide you with the information and know-how you need to successfully compete in your business.

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As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services.

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For businesses to grow and remain profitable, they need to maintain customers while reaching out to new demographics. To do this, a businesses needs to be able to evolve and innovate more quickly than their competitors.

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Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ring.

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Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions ...

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So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done.

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