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By Dan Personal branding is about unearthing what is true and unique about you and letting everyone know about it. As a brand, you are your own free you have the freedom to create the career path that links your talents and interests with the right position and the ability to move both vertically and horizontally,

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On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although an online community can bring innumerable benefits to a brand, launching one is a project that should be considered carefully, to ensure that your efforts will have the desired results.

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Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you find out if your video ad "worked"—an even more important question in tough economic times when marketing budgets are tight?

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When done properly, win/loss analysis provides clarity and insights into customers' perceptions of your product, experiences throughout the sales cycle, and expectations created by your company messaging.

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Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.

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I have hope. I have hope that people will smile again. I see them smiling already. I have hope that the small, non-expensive kindnesses being offered by merchants are being remembered and will be repaid with customers who swarm back to them when their wallets are full again. And I have hope that the fear that

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Passover begins at sundown Wednesday, April 8. This is the holiday that Jews around the world re-tell the Exodus story of Moses leading the Israelites to the Promised Land. So, when a friend e-mailed me this funny TV spot of Moses in the Desert, I just had to share it with I've shared spots on the

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I made a fairly big decision about how I consume online content last week. While I had always used my newsreader .... Google Reader is my aggregator of choice .... traditionally by subscribing to the bloggers and news sites I'm interested in, I've decided to let more of the top content come to Finding "Community Identified"

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A friend of mine, who happens to run a small design agency with his wife, feeling overwhelmed by the sheer number of free WordPress themes out there quipped, "This is really the end of web I was reminded of my friend's realization when reading Paul Dunay's Facebook last week. While I concurred with most of the

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After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) is a virtual gig, which means you just need to fire up your desktop to join the fun and learning, and it's absolutely free! Which is a good deal... as 14,000 of you already (To be

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In an economy where gloom pervades, one bright spot is health care information technology. President Obama's 2009 American Recovery and Reinvestment Act includes $19 billion for health care information technology, much of which will go to hospitals and physician offices which will be implementing an electronic medical record Why does the American health care system need

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Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I'm feeling much more militant. And I'm asking you to join me in taking action. Here's what I a 5-tweets-a-day I'd like to see the thought-leaders out there commit themselves

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A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental programs and sustainable packaging initiatives to one that is proactive. This shift is noteworthy and very ConAgra's position has far-reaching implications for the FMCG (fast moving

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Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this boils down to is the need to make smart, informed investment and cost-cutting decisions that have both a short-term and a long term perspective.

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Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.

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Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and make sure that you've picked the better route... or, combination of tools. So, here's a list of filters to consider.

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Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top.

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Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and However, the ability to track individuals in space and time with location-aware technologies

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There's lots of buzz around social media, but until now few were doing much about it in the business world, besides hiring a blogger and then launching a blog without much of a plan or much in the way of However, there's good news that looks toward the future where melding social media with traditional marketing

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I typically visit a number of technology sites to learn about new technology, Internet companies and products - not to learn about marketing. So I was a bit amused the other day when I saw that (a technology site) was trying to talk about marketing and advertising. To do this, they enlisted a guest writer who