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Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium.

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Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.

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We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial.

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Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more faith that people are people, online and off.

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Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic.

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We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies

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This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are.

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Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with outdated equipment?

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An article by marketing professionals on how to match the personality of your web site with the personality of your customers. Part of our continuing commitment to bring you knowledge from both professors and profesionals.

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Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing startups to be first. What does all of this really mean?

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To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.

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The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do we mean?

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Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. Now is Sony taking this too far?

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More often than not, in-site search engines are just another way to bog down your customer with technology. Here's why in-site search engines typically don't work.

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With Stephen King’s entrance into direct marketing and publishing of his new novel "The Plant" last week, we are witnessing another attempt to rip the fabric of traditional business using the net. Will it change publishing forever?

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E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships inside the companies who use CRM?

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The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter.

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Research that costs money but is useless.

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Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?

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Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on the subject.