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CONTENT TYPE: Article | TOPIC: Writing

Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

CONTENT TYPE: Article | TOPIC: Writing

Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

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Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?

CONTENT TYPE: Article | TOPIC: Writing

When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

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Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.

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Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?

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It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the hills.

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Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.

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Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to attract readers, despite information that is total nonsense.

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The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still relevant.

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Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.

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We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed.

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Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.

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Learn how to put critical information under the customer’s nose – and watch your business begin to buzz.

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We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable consequences of ignoring consumers.

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If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly.

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Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on CRM. You'll see we agree, and then some.

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The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs are still intact.

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He couches it in new jargon, but underneath its the same old marketing ideas of years ago.

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Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and the relevance for marketing.