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Ther term "social media advertising" is, to some, an oxymoron. They will tell you it doesn't work for the simple reason that people don't visit social networks to view advertising, but to interact with their community. It's a mindset You may be familiar with the recent report by Knowledge , which found that less than five

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This week, we introduced a new home page at . Go check it out. I'll You back? Good. We made the changes to reflect two the increasing "daily-ness" of our site, and new regular home for Premium Here's what you see, MarketingProfs has replaced the rotator in top left column with another box featuring all of

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Here are 10 essentials of software-as-a-service (SaaS) solution marketing.

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Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and a destination landing page. So while you may have some wonderful things to say about your products or services, your PPC ad is not the place to try to cram your latest sales message into 95 characters.

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There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).

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As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are dead and gone. The conversation has changed. We must put ourselves in customers' shoes and target them individually as best we can through data-driven strategies.

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Nothing gets your attention like a catchy title. A recent Forbes magazine I Took Over The Company From " sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man who took over ailing Unify , teetering on the edge of collapse in 2000, hardly taking a

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Ok, let's say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the

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This week I came across two articles that helped clarify an issue I've been pondering for many why is it hard for so many companies to make the leap into the new world of social The first was on the art of digital small talk (social media discussions) in the Wall Street Journal. The second article

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How do you learn about local news? You know .... news or content that's particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local store grand Would a Google alert work? Might your personal network of friends, colleagues, and family

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Historically, the Industrial Revolution and subsequently, the "technology revolution," were predicted to enable more leisure time for workers. Yet, when we take a look around us, we see overwhelmed, stressed-out people attempting to manage multiple communication channels in their business and personal "Early in the nineteenth century, most Americans worked twelve hours a day, six days

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Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing your brand to China,

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In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it's only gotten bigger since How did they do it? With a coupon

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How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will inevitably let Marketing know that (1) Marketing was just a small step in closing the sale so the sales team deserves the credit; (2) the sales team would have found and closed those leads anyway, so there is no incremental value; or (3) the leads are fine, but there is just never enough. We need reliable measurements to both prove and improve our marketing effectiveness.

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Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally valuable? Can you write a single text ad that matches the intent of each of those queries and inspires searchers to click and convert? The answer, likely, is no. Yet, search queries don't play as prominent a role in paid-search management as they should, especially with Broad-match and Phrase-match campaigns.