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  • Social Media Popularity Skyrockets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago.

  • Bada-Bing! Microsoft Scores Search Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports.

  • Are You a Jack/Jane of All Marketing Trades?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers, sometimes we are siloed in one area or a few areas during our careers. For example, there are branding, lead generation, PR, sales, supply chain and product marketing experts. Some companies favor hiring an expert or specialist versus "a of all trades" when it comes to hiring or developing their marketing departments. Specific experts

  • Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced this week.

  • Runs on Dunkin' with the iPhone?

    Article

    CONTENT TYPE: Article | TOPIC: None

    "America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted by the company as a new venture in social media, as recently reported MediaPost'. "The designated 'runner' can now initiate a group order through the site via computer, mobile device or a free iPhone app downloaded

  • Google's Secret Weapon: Chrome OS for PCs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be."

  • What Will Your 2009 Legacy Be?

    Article

    CONTENT TYPE: Article | TOPIC: None

    I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing's high ROI and low investment - and seemingly endless capacity for earning higher and higher revenue from the same database - we

  • Forget Social Media ROI, What About Marketing Accountability?

    Article

    CONTENT TYPE: Article | TOPIC: None

    There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to A study by the CMO council found that LESS than of top technology marketers surveyed had developed "meaningful, comprehensive

  • Americans Getting Entertainment News Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 55 million Americans (some 28% of US Internet users) visited an entertainment news site in May 2009—a 7% increase from a year earlier—with omg! and TMZ the leading sites in terms of unique visitors and video views.

  • Why Businesses Should Podcast

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and Chris responds equally directly, offering both strategic and practical advice.

  • Three Ways Healthcare Brands Can Leverage Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will win their respect and loyalty, their adherence and behaviors will change to improve their overall health, and the financial bottom lines of healthcare brands will strengthen. Everybody wins. Here are three steps to ensure health care isn't left behind in the social-media sphere.

  • The Customer Lens: An Approach to Customer Touch-Point Analysis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies take the time to look at their own business practices comprehensively through the lens of their customers to understand how they measure up to their customers' needs and expectations. Does each customer interaction live up to the brand experience that the company is trying to create? Are you providing a more consistent and relevant customer experience than your competitors are? Which interactions are the most powerful for creating customer loyalty?

  • Social Media 101: Use Twitter to Attract Prospects and Engage Customers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably the best place to test the social-media waters to see if it is right for your company.

  • You Had Me at 'Recession-Proof': The Hispanic Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market effectively?

  • Note to CMO: In Praise of Mono-Tasking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dear A few minutes ago, Roger Federer defeated Andy Roddick in the 2009 Wimbledon Gentlemen's Singles Championship, 16-14 in the final fifth set. I'm the last guy to pick apart a world-class athlete's performance at the top of his game and at the apex of his chosen sport's culture, but an enduring lesson holds here for

  • You Don't Need Fans, You Need Junkies

    Article

    CONTENT TYPE: Article | TOPIC: None

    I thought that the Godin (or possibly Mack ) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers. But it turns out the genius behind this concept was the equally bald (as Seth, not Mack) but far nerdier Roger , erstwhile professor at Ohio State University but now

  • Execs: Need to Overhaul Risk Management

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to improve business results, according to results of an Accenture study released today.

  • Why Capacity Management Matters to Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should capacity management It would seem in the Great ," capacity planning and

  • McCafé? McProfits!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Looks like the recent $100 million ad blitz for the McCafé seems to be working. The McDonald's experiment in the specialty coffee arena may now have bumped Dunkin' Donuts from the No. 2 spot. But how?

  • B2B According to Me: The Winners

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attendees who blogged about the MarketingProfs B2B (and let us know about it) had the opportunity to win a pass to our Digital Marketing this fall in Chicago. Well, the votes are in, and here are the We looked for blog posts that talked about the 2009 B2B Forum in Boston, and awarded recognition to posts