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Many technology companies have developed Return on Investment (ROI) tools for their sales organizations. But while many have developed some type of ROI tool, very few would claim that they are winning significant business as a result.

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our website must look good. But it also needs to deliver the goods. Winning on the Web can be like running a marathon: Complex and beautiful may win awards, but ugly and simple might just win the race.

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Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge is to optimize your message at each stage of the process in order to enhance response.

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Santa is all about customer relationships. Borrow a page from Santa's playbook to boost credibility, strengthen customer bonds, and -- ultimately -- grow your brand.

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Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses solid, dyed-in-the-wool psychology.

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You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What now?

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Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, but there's an important magazine component to what you do.

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After two years of deep slumber, the CRM market is about to re-awaken. What have we learned from the past few years? How can those lessons be applied going forward?

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What's your own company's "hogwash" factor? How much damage are you doing to your company credibility by making unsupportable claims?

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The Internet has emerged as an effective tool for marketing professionals to gather news, market intelligence and buzz about companies, products and business issues.

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To take full advantage of the strength of online advertising, marketers must be proficient with the analytics of the medium and the concept of campaign optimization.

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"Know Your Users" is the mantra of any good designer. But what should you actually know about your users?

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An article a few weeks ago claimed that money spent by B2B marketers on branding is wasted because business customers know a great deal about supplier products and companies. Au contraire.

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Would you really dare to give each of your clients a gift of $500 each this Christmas? What about something worth $2000? Or maybe $5000?

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The clock is ticking: Now IS NOT the time to start trying to do things like setting up an affiliate program or optimizing your search engine rankings. Instead, what many online businesses need right now are some quick and easy ways to get their sites ready for the holidays.

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Web tagline is a tiny but key piece of site usability. A good tag captures a visitor's attention and interest long enough for her to decide if she is in the right place. This makes it a first step in the sales process. An ineffective tag leaves your visitor guessing what you do.

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Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality in a way that doesn’t seem frugal, while lifting the perception of their quality of life. There are some retailers out there providing consumers with a dignified shopping experience at a time when it is hard to be a consumer. Like who?

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The act of positioning is a core element of a successful marketing strategy. This is a change — a healthy one — from the days when it was considered simply a tactic. Today, handled correctly by smart strategic marketers, it informs, identifies and lays the foundation for the relationships with the multiple marketplaces a company serves.

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Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is--sideline to sideline, end to end. Some companies market this way and others aren't sure of their position in the market, or are constantly changing it, or believe their position is everywhere. How should you play your position?

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If you’re at a loss for how to plan your marketing programs in the current economy, take a clue from nature. In natural systems, chaos and destruction are always followed by rebirth. If you’ve been burned by the recession, now is the time to start planting seeds. Here's five initiatives to prepare for rebirth.