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  • Why CRM Wastes Customers’ Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.

  • Not Everything That Can Be Counted Counts

    Article

    CONTENT TYPE: Article | TOPIC: None

    hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company measures "success."

  • Outside The Box

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always.

  • Integrate Design to Create Brand Harmony

    Article

    CONTENT TYPE: Article | TOPIC: None

    n all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.

  • Why Do We Need a Marketing Plan Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side.

  • Speaking Up: Using Audio on a Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Audio can enhance a user’s experience on your site.

  • Case Studies: Real Life, Real Answers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here’s how to write a case study and see it through to publication.

  • Notes on Encouragement

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.

  • Creating Customer Communities: A Surgical Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizations that create customer communities tend to create communities of evangelists.

  • ROI: Friend or Foe?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.

  • Why We Need Strong Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes a company great? Truly great? What makes for a company that acts like a great leader?

  • Is Branding Dead?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The question raises ire in all but the most sanguine marketer.

  • What’s Your Excellence?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.

  • Why Readers Prefer Text or HTML

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know WHY some people prefer Text vs. HTML -- or vice versa?

  • How To Run Customer Focus Groups Successfully

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.

  • How To Win An EFFIE

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory.

  • The Biggest Reason Why Customers Are So Indecisive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. What gives?

  • How to Double Your Sales (Without Doing Much)

    Article

    CONTENT TYPE: Article | TOPIC: None

    There’s an epidemic online, and it may be infecting your sales. It’s the epidemic of abandoned shopping carts.

  • The Power of Lifetime-Based Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know the difference between session and lifetime-based revenue analyses to measure the success of your online customer acquisition efforts?

  • What Becomes a Manager Most: Employee Perspective

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships.