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Going global requires a special way of understanding the world and operating in it. It's called "global intelligence."

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Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."

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o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be measured? And how do they all relate to one another?

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As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as possible.

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After the agony of attempting to make offline text work online, we’ve finally turned the tables.

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How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here.

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Are you struggling to create a memorable positioning statement for your marketing?

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s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.

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Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. And it does it quite well.

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No matter your opinion of the ongoing war with Iraq, the reality is upon us. So what does it all mean for businesses?

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ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

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How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same true in services marketing?

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If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.

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Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.

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ntrepreneurial companies face a host of unique challenges as they try to establish themselves: low or no awareness in the marketplace; frequent changes in business direction; razor-thin budgets.

CONTENT TYPE: Article | TOPIC: Writing

PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

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In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded.

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Have you had an email fiasco where everything went totally wrong?

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The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about.

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In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her.