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  • Using Social Media to Deepen Customer Relations

    Article

    CONTENT TYPE: Article | TOPIC: None

    An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start I recently saw figures from Josh Bernoff of Forrester Research that

  • Consumer Complaints: US, Canada in Top 10 Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 (38%) people worldwide complained about a product or service in the past year, according to a recent survey of consumers in 23 nations.

  • Top 15 Health and Medical Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    WebMD, CaringBridge and RightHealth were the top-visited health and medical websites in July, according to Hitwise data.

  • Tweet This: Why You Should Read Twitterville

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/ShelIsrael.jpg

  • Top 15 Government Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social Security Administration's.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Ten Basic Steps To an Easy AND Effective Crisis Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/crisismgmt1.jpg

  • Twitter Does Not Have an Out of Office Feature

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent Social Media event we got to talking about the Motrin social media . One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the

  • Advertisers, Consumers Disagree About Ads, Media, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll.

  • Methods to Systematically Reduce Customer Choice

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/onlinedating.jpg

  • Top 15 Entertainment Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment category, according to Hitwise data.

  • Consumer Confidence Bounces Back in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.

  • Help! I Have Social Media Rejection Syndrome!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/rejected.jpg

  • Back to School with 2.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids' back to school needs have allocated heavily into social media campaigns, according to the article, by "reasoning that's where their target customer

  • Top 15 Community-Related Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue Site, according to Hitwise.

  • Segment Email and Social Networks for a Vitamin-Power Boost

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.

  • Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly point out the failings of the good works that the company is so proudly touting. When done well, a socially responsible program is a tremendous advantage to the entire business. When done carelessly, it can be ruinous.

  • Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such as customer surveys and demographics. Surveys and customer personas still have a place in online marketing, but keywords are a far more effective targeting vehiclee. Here's why.

  • Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in Common

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what they're getting for their money? Are we marketers more comfortable in our own skins, confident of our ability to measure and improve the effectiveness of our strategies and programs? Unfortunately, the answers to all these questions are not what we'd expect, considering that accountability has been at the top of the vast majority of marketers' to-do lists for as long as it has.

  • Email Lesson From The White House: Permission Matters!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/emailpermission.jpg