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  • Did Galileo Inspire Social Media? Four Parallel Observations.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Galileo001.jpg

  • Social Media's Primary Use: Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for social media, the study found.

  • Just Four People Doing Social Media?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social Its now 2011 and everyone in your company has access to and the ability to

  • Top 10 Online Retail Categories, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top online-retail category by average order size ($) in July was computer hardware, followed by the automotive category and consumer electronics.

  • eBay Sells Stake in Skype

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    eBay is selling a 65% stake in Skype for $1.9 billion in cash and a $125 million note, reversing a 2005 acquisition that had puzzled analysts.

  • Top 10 Online Retailers, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    July's top online retailers—based on conversion rate—were food home-delivery and mail-order service Schwan's, Green Mountain Coffee's Keurig brewing system, and florist ProFlowers, according to Nielsen Online.

  • In Search Of Excellent Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/thethinker1.jpg

  • Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for career-minded professionals who seek to increase their visibility, demonstrate their unique promise of value, and stand out from their peers. Here are the five steps to building your authentic personal brand online.

  • Emerging Consumer Values: Why Brands Must Adjust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm. How can marketers respond?

  • Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel for finding buyers. But what's emerged instead is quite different. It's a system based on withholding the main thing consumers want—a bottom-line price quote—and turning the request for that quote into a commodity for sale.

  • Use Surveys to Get Close to Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses would do well to stop looking at past and future customers, and focus some love and attention on the customers they already have.

  • Top 15 Music Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's Y! Music was the top music-related website in July, ahead of playlist-sharing site ProjectPlaylist and lyrics-database Metro Lyrics.

  • Car Wars

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/bigcarlittlecar.jpg

  • Using Social Media to Deepen Customer Relations

    Article

    CONTENT TYPE: Article | TOPIC: None

    An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start I recently saw figures from Josh Bernoff of Forrester Research that

  • Consumer Complaints: US, Canada in Top 10 Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 (38%) people worldwide complained about a product or service in the past year, according to a recent survey of consumers in 23 nations.

  • Top 15 Health and Medical Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    WebMD, CaringBridge and RightHealth were the top-visited health and medical websites in July, according to Hitwise data.

  • Tweet This: Why You Should Read Twitterville

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/ShelIsrael.jpg

  • Top 15 Government Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social Security Administration's.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Ten Basic Steps To an Easy AND Effective Crisis Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/crisismgmt1.jpg