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o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.

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he difference between a good presentation and a lousy one has nothing to do with slides.

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ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet.

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f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing.

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hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people.

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How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?

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even commandments for marketing and brand building are being chiseled onto new stone tablets. Following them...well, religiously (!) is now essential for compelling customers to embrace your brand.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?

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conomists and pundits are still reporting how bad the U.S. economy is, but Wal-Mart seems immune. How do they do it?

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Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand that’s consistent with your company’s “true self.”

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efore those elusive sales prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.

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All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.

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If you divide your users into logical groups and then compare and contrast how they behave and what they do, you'll have more accurate, actionable information that actually means something.

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What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?

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What's the key differentiator for airlines -- or most any other company? No, it's not price. Companies that have this precious quality can decidedly distinguish themselves in seemingly commoditized markets.

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hat’s a marketer to do when budgets and staff are stretched extremely thin, qualified prospects have become even more elusive, and resource-constrained sales teams simply need a better mousetrap to accelerate the sales cycle?

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Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.

CONTENT TYPE: Article | TOPIC: Writing

Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.

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Before you can decide what data you need, you have to know what you have.

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How do you eat a cow? One bite at a time. It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of products, successful companies often first entice customers with a steak dinner.