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Are your customers so loyal that they will stick with you through thick and thin?

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Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, companies must place a great deal more attention on search engine marketing than they do now.

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Is tricking people to open a direct mail piece or email is a good way to start a relationship with a prospective customer?

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Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.

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Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!

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Like many small organizations, the web's strategic advantage to this business just crept up on them -- they didn't plan it, it just grew that way. They woke up one day and realized that their web site had become critically important. But is a relaunch always the best option?

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At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn from them.

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When it comes to market positioning, there is a Golden Rule: A strong position is one that already exists. Identifying the inherent qualities of a product and then trying to determine which positions to adopt based on those qualities, is like drilling a round hole and then searching for a peg that fits it.

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Are you going to help your users find what they are looking for quickly and easily, or not?

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Most companies seem to blithely ignore one set of metrics -- their customers’ feelings.

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Do you know what to look for in a search company? Here’s some advice for the selection process.

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If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.

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Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?

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Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant impact.

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Here are 10 rules for writing effective web content.

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If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.

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What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.

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With Barry Diller's latest purchase, Lendingtree.com, it’s time to look for a pattern in his purchases, and uncover some clues you might benefit from in developing your own Internet strategy.

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So, is PowerPoint quality meaningless or meaningful? You decide.

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Companies with a cause -- with a policy of making the world a better place -- often create emotional connections with customers. Those customers in turn tend to become its advocates and biggest supporters -- yes, its evangelists.