Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?

CONTENT TYPE: Article | TOPIC: None

You’ve got to decide what your brand stands for, and communicate that value proposition effectively and repeatedly. It’s not good enough to just run a quality business—you’ve got to let everyone know what sets you apart from the pack.

CONTENT TYPE: Article | TOPIC: None

Now just a House vote and a presidential signature away from becoming law, the CAN-SPAM Act of 2003 merits some scrutiny by the online marketing industry to figure out whether the end of spam is in sight.

CONTENT TYPE: Article | TOPIC: None

hen you move offices, change leadership, merge with another company or completely redefine your product or service offering...how do you maintain customer loyalty?

CONTENT TYPE: Article | TOPIC: None

Voicemail messages typically have all the charm and immediacy of an airport announcement. The same problem frequently inflicts email autoresponders.

CONTENT TYPE: Article | TOPIC: None

What customers are looking for first and foremost is value—not the monetary kind of value, but value that impacts a person’s life.

CONTENT TYPE: Article | TOPIC: None

RSS is positioned to become a mainstream content delivery and consumption tool, but first a few things need to happen.

CONTENT TYPE: Article | TOPIC: None

hat can you do to differentiate yourself in this highly competitive environment?

CONTENT TYPE: Article | TOPIC: None

Are you worn out by the frenzied pace of change in our new economy? Well, welcome to the new world. Fundamental shifts in commerce and consumer psychology have permanently changed the competitive landscape for years to come.

CONTENT TYPE: Article | TOPIC: None

Making offers that get accepted is about listening and asking the questions that elicit vital information— knowing what your client really cares about.

CONTENT TYPE: Article | TOPIC: Writing

The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are.

CONTENT TYPE: Article | TOPIC: None

Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop a coherent Web marketing strategy?

CONTENT TYPE: Article | TOPIC: None

The marketing approach that can carry you through these difficult economic times is built on the following five essentials.

CONTENT TYPE: Article | TOPIC: None

While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs.

CONTENT TYPE: Article | TOPIC: None

How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?

CONTENT TYPE: Article | TOPIC: None

How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some investment of time and dollars?

CONTENT TYPE: Article | TOPIC: None

Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

CONTENT TYPE: Article | TOPIC: None

So what's the big deal with RSS? Here are the basics.

CONTENT TYPE: Article | TOPIC: None

Speaking at public forums often results in new business. So how do you get the gigs?

CONTENT TYPE: Article | TOPIC: None

hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.