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  • Cash-for-Grades Fundraiser Just Another Marketing Incentive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/kidwithmoney.jpg

  • Marketing-Performance Measurement Yields Competitive Advantage

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey.

  • Mobile Marketing Not for Everyone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning them off, according to BIGresearch's Simultaneous Media Usage Survey.

  • Taking a Bite Out Of Apple

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/biteoutofapple.jpg

  • More SMBs Use Online Media Than Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.

  • Smartphones to Overtake Other Mobile by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.

  • Social Media Users Open to Branding, Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.

  • The Model Small Business Blogger: J. D. Iles and Signs Never Sleep

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/signsneversleep.jpg

  • Going For Growth–In China

    Article

    CONTENT TYPE: Article | TOPIC: None

    Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also involves a drastic change in As

  • Going For Growth?In China

    Article

    CONTENT TYPE: Article | TOPIC: None

    Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also involves a drastic change in As

  • Going For Growth?In China

    Article

    CONTENT TYPE: Article | TOPIC: None

    Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also involves a drastic change in As

  • Is Murdoch Going Off the Grid?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen.

  • Email Testing: Reveal The Mysteries Of Subscriber Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/emailmystery.jpg

  • James Arthur Ray - Is He a Marketing Wizard Gone Awry?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people "find a new vision for life." Behind the controversy and criminal investigation is James Arthur , a self-help guru I saw in action at one of his free seminars in Phoenix, six months prior to the Sedona

  • Americans Altering Attitudes About Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate.

  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

  • Eight Ways Marketers Can Benefit From Using Alltop

    Article

    CONTENT TYPE: Article | TOPIC: None

    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

  • Is Anybody Following Your Thought Leadership? Five Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be heading), and by communicating in that way, you show confidence in your organization and in those views.

  • 22 Cheap or Free Web Usability Tools, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.

  • 'Simple' Sells

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/simplesells.jpg