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This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess its CRM shortcomings?

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Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.

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Here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.

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For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons.

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Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.

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With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a Web site?

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Too many executives pursue a branding campaign when it is positioning that is required.

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By actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.

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Rely on these tactics for your next product launch.

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ow did Harley turn its bike business around from a sleepy brand to hot commodity?

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It takes something special to make your ad cut through the clutter.

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The CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience.

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ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.

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t might seem silly to think that being number one can actually be dangerous to the health of our businesses.

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There are no “five easy steps” to any aspect of marketing. Marketing is a craft, not a science, and there's no rules for it. Well… except for one.

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e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.”

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hey may not be glamorous. But online forms are often the place where actual revenue is generated.

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When you have incongruous experiences with a brand, your desire to remain loyal to that brand wanes.

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ob-hunting has striking similarities to a marketing project.

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This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?