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When you’ve made a practical decision to cut your losses on a highly popular but unprofitable product line, how do you make a gracious market exit? Also this week: What steps and checklists can you use to back up your planning decisions?

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When everyone else zips, you zap.

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Quality links from external Web sites will help get more of the right people to your own site.

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Even if you’re still working with a No. 2 pencil and scrap paper, there’s no reason you can’t produce outstanding quality forecasts with more predictability and reliability than you’ve ever experienced before.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability of others to build, enhance or even destroy our personal brands.

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So how do you monitor what's being said in online discussion forums and use the information to shape future marketing campaigns?

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Here are 10 tips for how to maximize the business results from your next conference speaking engagement.

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How do help sales consultants preserve and protect their customer relationships, while ensuring valuable customer information enters your database? Also: How do we know when it’s time to grow?

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If you don’t get this right, you can just forget about everything else: Your advertising will fail miserably if you don’t have something good to say.

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his week: What do you do when your boss does not offer feedback? Also, read your answers to: Is brand localization necessary to be successful in foreign markets?

CONTENT TYPE: Article | TOPIC: Writing

ow do you know if the content of your e-newsletter is on the mark? Answer: It depends on your goal.

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Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories.

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Many people have opinions about PowerPoint, but few can speak on the topic with the authority of psychology professor Mayer.

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f you are thinking of starting a new business, get ready to embark on an exciting, rarely dull, often nerve-wracking journey.

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Web sites aren’t the only place you’ll find a 404 error.

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Recently, developing a brand means devising and implementing a way by which to deliver a benefit to consumers.

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The conversion rate on a Web site is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it.

CONTENT TYPE: Article | TOPIC: SEO

The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.

CONTENT TYPE: Article | TOPIC: Writing

If you publish content online and you want people to find your content easily, it’s important to understand what a page title is, how to specify it and what makes a successful page title.

CONTENT TYPE: Article | TOPIC: Writing

Cracking an international market is a goal for most growing corporations, yet the misuse of simple words can sabotage even your best global marketing efforts.