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Evangelism is more powerful than most traditional forms of selling.

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Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?

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What people search for on your site is a gold mine of information.

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There's something that most writers neglect to take into consideration.

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Delivering on promises becomes a moment of truth in a customer relationship and can have a positive or negative impact on the perception of your brand.

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Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.

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If you are in marketing or sales, chances are it isn’t because you aced linear systems in college. Truth is, math intimidates many of us, and so the attention around ROI can be daunting.

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This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.

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Even if you don’t jump on the hip-hop bandwagon, you can still learn valuable marketing lessons from these contemporary entrepreneurs.

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If you really want to know how your customers feel about your company, you need ask only one question: “Would you recommend us to your family, friends, and colleagues?”

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The use of giveaways has increased significantly over the past two years. This trend flies in the face of the movement to cut marketing costs. So what gives?

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One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?

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Anytime somebody does something new with technology—something nobody else has ever done before—that technology goes through a “talking horse” stage. How can you tell whether your site (or part of it) is a talking horse?

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This issue’s dilemma asks, How do you sell the CEO (or other executive) beyond the promise of a return on investment? Also this week: When territorial sales practices have gone too far.

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There are really two different sides to your business. First, there’s the “inside reality”; and second, there’s the “outside perception.”

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Most companies known for stellar branding—Nike, Coca-Cola, McDonald’s, Intel, etc.—are masters of “deep pockets branding.” So, does that mean branding is strictly a high rollers’ game?

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Why on earth, in the midst of this information overload, would you want to measure how people use your Web site—another source of data to barrage you with even more information?

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As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.

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It’s time to alter the definition of "Whole Product," and by so doing alter our view of what that really is.

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What do recent emerging trends mean for the next generation of business models? For one, it means full disclosure of business practices.