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  • Leveraging Predictive Analytics in Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you cost effectively align your marketing campaign to ensure that you are sending the most relevant message to each customer segment at the time they are most likely to buy?

  • Lost in Translation? Getting Your Message to an International Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    f you want to sell your products and services to non-English-speaking markets, you will need to be able to communicate effectively in their languages.

  • How to Implement a Content Style Guide

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What’s a style guide? And why do you need one?

  • Should You Take Care of Your Customers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful.

  • Is Al Ries Dangerous to Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.

  • SWOT Team: Toot Your Own Horn

    Article

    CONTENT TYPE: Article | TOPIC: None

    his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is the absence of a higher ed degree limiting my career opportunities?

  • The Fundamental Flaw in Creating Your Uniqueness (USP)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Finding your unique selling proposition might be a case of simply asking the right question.

  • What’s Your Essential Message?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Can you communicate what you do in 60 seconds or less?

  • Revitalizing Lead Creation: Six Strategies That Work (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are six ways you can revitalize lead generation in your own organization.

  • Think Globally, Act Locally

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients?

  • Market Like a Rock Star

    Article

    CONTENT TYPE: Article | TOPIC: None

    It so happens that grassroots tours of business “rock stars” are a hot ticket of late. Here are some of the business acts on the road this year.

  • Battle of the Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it price or is it service that's the best means for building long-term brands?

  • SWOT Team Searches for an Innovation Road Map

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele?

  • The Art of the Complex Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your sales staff making sales? Or is it offering free consulting? Here's how to avoid the latter.

  • The Three Core Principles of Great Web Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    The essence of a Web site is self-service. There are three core things that self-service needs to get right.

  • Managing Product Profitability

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you don't have an intimate knowledge of the financial performance of your products, how is it possible to figure out whether your product is successful?

  • Striking at the Achilles Heel of Integrated Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.

  • Pop-Up Ads, Trademark Law and the Meaning of ‘Use’

    Article

    CONTENT TYPE: Article | TOPIC: None

    s it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads?

  • SWOT Team: Are Academic Credentials Still Vital to Success?

    Article

    CONTENT TYPE: Article | TOPIC: None

    This issue’s dilemma asks: Are academic credentials still vital to success? Also, read your answers to: "When we’re paying per click, how can we convert more of our site visitors into customers?"

  • Writing Web Copy That Works

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?