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We need to move from seeing our Web sites as a series of projects to managing them as a well-planned process.

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While technologists may be well prepared for digital convergence, lawmakers seem to have been caught by surprise.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you’re not thinking about how to use blogs in your business, you’re missing a big opportunity.

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This week, add your own two cents to the current dilemma: How can recent grads or those looking to change careers break into marketing? Also this week: Help! We’re getting flattened by a boss’s steamroller!

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rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future search engine landscape and discusses his latest "Dummies" book.

CONTENT TYPE: Article | TOPIC: Writing

When you prepare an important presentation, be sure to make the effort to make your copy flow.

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Storytelling is a powerful communication tool that marketing and advertising professionals use to promote their companies’ products or services. But stories are also effective as a leadership tool.

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Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.

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Given that commoditization is as inevitable as death and higher taxes, you need to review your strategies on how to deal with this transition… without resorting to denial, anger, bargaining, depression and acceptance.

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Few call centers have embraced the idea of proactive customer care—the ability to reach out to customers before they have a chance to become a frustrated and dissatisfied caller.

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Newsletters or ezines are still the e-vehicle of choice for most marketers. But blogs are being slowly adopted as a channel for business communication. Here's why.

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This week, add your own two cents to: What's the best way to avoid becoming a media dinosaur, long forgotten when the next story is covered? Also this week: What do you do when everyone (from the CEO to the mailroom clerk) has an opinion about marketing?

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Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking?

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This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a one-woman band?

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

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What's MAMBA? Only the very thing that will make you write better marketing communications materials.

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nowing of dream financiers is one thing, but getting to them is another thing altogether.

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In the mind of one customer (and marketing professional), Starbucks still has a way to go in offering a positive customer experience.

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In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.

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ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a road map?