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If your visitors like your Web site, there is a very good likelihood that the search engines will, too. With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization.

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In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball, or soccer. In the same way, the developing business model for the next 10 years depends hugely on which set of developer and ecosystem partners pick you. However, unlike grade school, you might have more ability to influence this selection.

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A fundamental question in selling is not why people sell, but why people buy. People buy for their own reasons—not for the seller's. In fact, their motivation to buy may have very little to do with the reasons sellers think they should buy. When it comes down to it, people buy something to meet their needs or resolve the problems they are facing. A good sales professional can help customers come to that realization. But it doesn't happen as easily as you might think.

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Why should you create a Voice of the Customer program? And what steps should you take to do so?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot. Often labeled "XML," "RSS," or more recently "Subscribe," feeds are playing a leading role in the user-controlled distribution and fragmentation of Web content.

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A customer reference program can have a significant impact on all customer-related functions in an enterprise. To maximize and demonstrate the strategic business benefits of a program, an effective RMS needs—at a minimum—the following capabilities....

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It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin diligently signing contracts and distributing spend for marketing investments throughout the year. But pretty soon, you begin to get the funny feeling that something—perhaps the cost-cutting chainsaw—is in the offing. Your worst fears are confirmed when, four months later, the CFO knocks on the office door and mentions the marketing budget has just been cut by 70%. Suddenly, you are a candidate for "stressed out" marketing.

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This week: When done right, desktop-based applications are beneficial tools that give marketers a way to keep customers engaged with their company by providing them with entertainment, information, or functionality. Here's how marketers are tapping into their power.

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The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also because of social outrage generated by those who view it as an inappropriate and unsafe environment for teenagers. Here, Cliff looks at what has happened with MySpace, what has changed, and what he's learned about the online social networking business model over the past 12 months.

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"User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information that their peers want to see, and your site becomes a living, breathing place to be. Profiles, photos, and blogs still have currency in this post-and-share world—but video blogging is the hot now thing that's taking off fast.

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A reference management system is an important part of customer relationship management. But if you're waiting for this functionality to get added to your CRM system, don't hold your breath. This is the first part of a two-part article that examines the importance of an RMS and the choices available for incorporating this functionality into your technology infrastructure.

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Much as you might dread it, planning and budgeting are not going away. So you may as well make the effort to get more value out of the process. It's actually an ideal time for putting basic ROI analysis to use. Here are four ways to use financial insight to create more profitable strategies and tactical plans while building greater credibility with your executive team.

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The elevator speech is that tightly scripted, 30-second introduction that should pack as much information about a person as possible in an engaging, persuasive, and interesting way, right? Unfortunately, even the "best" elevator speech can be an express trip to oblivion instead of a shining personal marketing moment.

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Many of the new technologies that get hype today won't matter down the road. But there are always a few in the mix that need to be considered deeply. Granted, figuring out the difference is hard, especially with the high volume of noise that can exist in coverage of the Next Big Thing the business press.

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Blog advertising expenditures have exploded in the past year. Companies can make a really big brand splash for relatively little money, meaning that blogs provide advertisers an excellent opportunity to reach a devoted audience niche. But blog numbers, until recently, have been little more than curiosities to big brands.

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