Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Viral marketing focuses on leveraging existing social networks by encouraging customers to share product information with their friends. Here are some key insights that all marketers should use as they develop word of mouth campaigns.

CONTENT TYPE: Article | TOPIC: Writing

Simplicity is probably the most important underlying factor when it comes to the performance of any Web page... whether your homepage, an interior page, a sales page, or a landing page. Here are six ways to keep your pages simple and increase conversions.

CONTENT TYPE: Article | TOPIC: None

Many marketers make an all-too-common error in the way they present their story: They don't speak the language an executive audience uses and values. Here's how can you master the language of business.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the content you create, and notify your audience when your site has been updated. A blog can also allow you to collect feedback from that audience. And blogs are a great complement to the communications technologies you already use, such as email newsletters, conference calls and mailings. If you're ready to jump in and get started, the following short checklist offers some essential steps you'll want to follow.

CONTENT TYPE: Article | TOPIC: None

CONTENT TYPE: Article | TOPIC: None

CONTENT TYPE: Article | TOPIC: None

How does an organization doing business both offline and online overcome the perception that it's only an Internet company?

CONTENT TYPE: Article | TOPIC: None

Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? The author challenged his R&D team to develop a new advertising vehicle that delivers a true mass audience. The following are the lessons they learned about reaching big audiences.

CONTENT TYPE: Article | TOPIC: Writing

Writers face specific challenges when writing a home page. In fact, home pages can be tricky, simply because your page not only has its own job to do but also has to support a group of second-level pages. Here's how Nick approaches the task... whether a site has a total of 10 pages or a thousand pages.

CONTENT TYPE: Article | TOPIC: None

Connecting to the female consumer is not easy, because there is no single magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. As a follow up to part one of this article, here are specific ideas to increase your business with female customers.

CONTENT TYPE: Article | TOPIC: None

Marketing often gets no respect. What's more, there are damaging myths about marketing that non-marketing managers circulate—such as "marketing is only about advertising" and "marketing is about tactics, not strategy." In their new book, Roy and David offer a prescription for marketers to learn how to gain both respect and a seat at the strategy table. Here are 10 questions about dispelling myths, winning respect, and what the author does with his 10 free copies of his book.

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: Social Media Marketing

CONTENT TYPE: Article | TOPIC: None

As a marketer, you have no shortage of metrics at your disposal—including brand awareness, customer satisfaction, and ad readership, to name just a few. But your CEO and CFO, as well as your firm's shareholders, care less about these metrics than they do about others—particularly cash flow. Here are the right metrics to use to communicate marketing's real value.

CONTENT TYPE: Article | TOPIC: None

Make no mistake about it: When companies run out of ideas, bad things happen to brands. Instead of differentiating their offerings with meaningful value-added features, like healthier and more flavorful products, time-saving recipes and packaging, or even emotive, associative value, marketers end up resorting to price cuts and special promotions. Instead of taking a long-term view of customer value and growth in sales, earnings and new product development, their focus shifts to a short-term desire to grow market share with discounting and deal-making.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

What do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out to potential customers and supporters in novel ways.

CONTENT TYPE: Article | TOPIC: None

Can you imagine what it would be like to charge 20-200% more than your competitor and own market category dominance? This final part of the Boot Camp series focuses on ways your organization can increase its economic power.

CONTENT TYPE: Article | TOPIC: None

The search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the latest developments. The one constant for search engine marketing firms, and for the industry in general, is change—usually for the better, sometimes for the worse, but almost always significant.

CONTENT TYPE: Article | TOPIC: None

The author doesn't own a Blackberry. But his clients don't know that. They're impressed when they receive an email from him with the tag line: Sent from a BlackBerry wireless handheld. It shows that he's available 24/7 and always responsive to their every need. Is he lying? Literally, yes. However, in the world of business we are always stretching the truth to impress our customers, right? Read Hesh's lighter view of the business world.

CONTENT TYPE: Article | TOPIC: None